The insurance process after a wildfire is one of the most stressful experiences a homeowner can face. Your carrier isn’t necessarily trying to take advantage of you — but their incentives don’t align with yours, and the first number they put on the table is rarely the right one. This guide walks through exactly what to do, in order, so you protect yourself and get the most out of your policy.

Step 1: File Your Claim Immediately

Call your insurer the same day you’re able to safely access a phone. Follow up every call with an email summarizing what was discussed. Get your claim number in writing.

Don’t wait until you feel “ready.” There is no advantage to delaying, and some policies have filing deadlines. The moment you file is when your ALE (Additional Living Expenses) clock starts — money for temporary housing that you are entitled to.

Step 2: Document Every Single Interaction

Keep a running log from day one:

  • Date and time of every call
  • Name of the representative you spoke with
  • What they said, what you agreed to, what’s still pending

If an adjuster tells you something verbally, follow it up in email the same day: “Just confirming our conversation today — you said X.” This creates a paper trail. It also changes how adjusters behave when they know everything is documented.

Step 3: Understand What Your Policy Actually Covers

Request your full policy documents immediately. The key terms to understand:

  • Actual Cash Value (ACV)— what your home was worth at time of loss, minus depreciation. This is not the same as what it costs to rebuild.
  • Replacement Cost Value (RCV)— what it actually costs to rebuild your home to current code. Most California policies are RCV.
  • Extended Replacement Cost— an additional percentage (20% to 50%) above your Coverage A limit, if you purchased this rider. This can be critical for closing the gap between your policy limit and actual rebuild cost.
  • Guaranteed Replacement Cost— covers the full cost to rebuild regardless of your policy limit. If you have this, you’re in the strongest possible position.

If your adjuster is offering you ACV instead of RCV, push back. California law generally entitles homeowners to replacement cost value, not depreciated value.

Step 4: Claim Your Additional Living Expenses Immediately

ALE covers your temporary housing and reasonable increased living costs from the day you were displaced. Most California policies provide 12 to 24 months of ALE. File for it immediately and keep every receipt: rent, hotels, meals above your normal baseline, storage, pet boarding.

Your insurer will typically advance ALE funds as you document costs. ALE doesn’t stretch indefinitely — secure stable housing at a reasonable cost early so the coverage lasts through your entire rebuild timeline.

If your rebuild is going to take longer than your ALE coverage, ask your insurer explicitly about extension options. California law has specific protections for wildfire victims on ALE duration.

Step 5: Do Not Accept the First Estimate

Insurance adjusters use estimating software — most commonly a program called Xactimate — to calculate rebuild costs. These models consistently underestimate real construction costs in high-demand markets, particularly after a mass disaster event like the Palisades fire.

The average carrier estimate for Palisades rebuilds is coming in around $462 per square foot. The actual cost to rebuild in Pacific Palisades in 2025 is $550 to $900 per square foot. You do not have to accept the software estimate. You have the right to dispute it.

Step 6: Get a Real Contractor Estimate First

Before you engage further with your adjuster on the dollar amount, get a written, line-item estimate from a licensed contractor. Not a ballpark. A real scope of work with specific line items: architectural drawings, permit fees, engineering, WUI fire-hardening materials, foundation, framing, MEP, finishes.

Hand this to your adjuster. Ask them to justify the difference between their software estimate and the contractor’s documented costs — in writing. Many homeowners who do this see meaningful improvement in their settlement.

A signed, fixed-price contract from a licensed contractor is even more powerful than an estimate. It converts a projection into a commitment, which is harder for an adjuster to dismiss.

Step 7: Know When to Get a Public Adjuster

A public adjuster is a licensed professional who represents you — not the insurance company — in the claims process. They handle documentation, negotiate with the carrier, and work to maximize your settlement. They typically charge 10 to 15 percent of whatever they recover.

For large gaps between the insurance offer and actual rebuild cost — $100,000 or more — a public adjuster often pays for themselves. For smaller disputes, the math may not work out. Get quotes from two or three before engaging.

Step 8: Know Your Rights Under California Law

California has strong consumer protections for wildfire insurance claims:

  • Carriers cannot pressure you to accept a low settlement under artificial time constraints
  • You have the right to invoke Appraisal— an independent process to resolve valuation disputes — if you disagree with the insurer’s estimate
  • Statute of limitations on insurance disputes in California is typically two years from the date of loss — but don’t wait that long
  • After a declared disaster (which the Palisades fire was), California law requires insurers to extend ALE and other deadlines
  • FAIR Plan policies have different rules — if you’re on the FAIR Plan, research California’s specific FAIR Plan guidelines separately

If you believe your insurer is acting in bad faith, contact the California Department of Insurance at 1-800-927-4357. They investigate complaints and can intervene in disputes.

The Bottom Line

The families who fare worst in the insurance process are the ones who accept the first number and move on. The families who fare best are the ones who document everything, get a real contractor estimate before settling, and push back when the number doesn’t add up. The process is exhausting — but the gap between an underfunded settlement and a properly documented one is often six figures.